Farah New York PlaidFormula Farah is founded by Farah Eslami, the fashion blogger who is the face of Formula Farah. She launched the website in the summer of 2012 and she has been dedicating a large part of her life to sharing her love for fashion and lifestyle ever since.

Supported by her best friend Annisa, she quickly gained a dedicated base of followers and inspires many with her own formula. The name Formula Farah stands for her style and her vision; the way she does it and sees it. Inspired by her travels, her boyfriend came up with the name while they were traveling together by bus from New York to Boston in the US. Next to fashion, traveling is one of her other passions.

The website represents her style, which can be described as chic, feminine and classy. High heels, beautiful dresses and stylish purses are some of her favorite items. However, her style reaches further and she often edges up with leather items or goes casual with a pair of flats.

While based in Amsterdam, the Netherlands, Formula Farah has been expanding nationally and internationally. With features by Fashionchick.nl, ELLE.nl, Mango, F.A.L.L. Magazine, Stylefruits, BLOGazine by Fashionista and CosmoGIRL, and collaborations with brands such as Goosecraft, Mexx and Sacha, she has left her mark on fashion blogging.

In her daily life, Farah is a student at the University of Amsterdam. She currently holds a bachelors in Dutch Law and is working on a degree in dentistry and her masters in Health Law. Studying hard on an academic level and expressing her creative side on this blog is the perfect combination for Farah.

For inquiries and comments, please do not hesitate to send an email to farah@formulafarah.com.